Dior’s Online Auction Benefits the Look Good Feel Better Foundation


Until the 10th of October, astonishing products will be available in an online platform for a good cause.

One of the most striking effects of breast cancer or any other type of cancer is the deterioration of the patient’s physical appearance. As hard as it is to cope with chemotherapy, and in some instances, surgery, pain, loss and recuperation, emotions are triggered when patients realize the changes to the body, especially hair and weight loss. The Look Good Feel Better Foundation was created with the mission of supporting women with cancer who are going through this tough transition to enhance their appearance and make their lives better.

Since 1987, the Foundation offers a global public service program with the objective of making women feel better about the disease inside and out. Women undergoing radiation or chemotherapy can benefit from the organization’s initiatives, which have served about 900,000 women in more than 2,500 locations.

The story of the Look Good Feel Better program started when Ed Kavanaugh, president of the Personal Care Products Council of the US at the time, organized a “makeover” for women with cancer who didn’t even feel like getting out of their treatment rooms. The outcome transformed their outlook, as they felt happier and more hopeful. According to physicians, laughter is a healing therapy, and feeling better, without a doubt, helps the treatment. The programs are supported and funded with the help from private donations and collaborations from The American Cancer Society Professional Beauty Association | National Cosmetology Association.

Dior and Look Good Feel Better

Every year, the French fashion house Dior joins the effort through an online charity auction where bidders can obtain exclusive Dior products and experiences, all benefiting The Look Good Feel Better programs, which operate via workshops in hospitals and other recuperation facilities. Auction items include the Parisian diva visit to the Dior Couture Salon & Perfumery with round-trip business class airfare for two courtesy of Delta Airlines and three nights at a luxurious hotel in the heart of Paris; Dior Vintage handbags, internships at Dior, the opportunity to experience the Academy Awards in Los Angeles, California with beauty preparation included, closet organization by a fashion editor; The Hamptons, a Polo program; makeover transformations entirely created by Dior experts, lunch with Dior’s CEO Pamela Baxter and many other unique opportunities that can be found at http://www.diorauction.com

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